As the second quarter begins in earnest for many small companies, lots of decision-makers and marketing heads are analyzing first quarter returns and making tweaks and changes to make the rest of the year even stronger.
One of the factors that could be negatively impacting your sales, conversions, and/or productivity could very well be somewhere you'd never think to look, however: on your website itself. That's right-- a non-optimized or unsecured website can make prospects frustrated, winded, or confused, which in turn could negatively impact your bottom line.
The great news about dealing with a site that isn't secure is that there are a few easy ways you can fix it-- and that the return from these fixes can often be pretty rapid.
To make sure your site is locked and secured, follow the steps below!
1. Check for the green lock icon. Every website address has a tell-all icon on the left hand side of the address bar... or at least it should. If you see a green lock, that means your website is "SSL secured." SSL stands for secure sockets layer, and, in layman's terms, it's the most standard form of website encryption there is. If you don't see that green icon, chances are your site isn't secured. A quick call to your hosting provider and a nominal fee of about $75 a year should be all you need to get that SSL certificate.
2. Constantly update. For many companies-- especially those that don't rely entirely on a website to complete a prospect sale or drive an action, updating a website frequently can seem like an unnecessary step. As long as you haven't made any changes to the site, then there's nothing to update, right? Wrong! Best practices suggest updating and checking for site and plugin updates a few times a week, at a minimum-- whether you're changing things or not. Bots are constantly scanning the web for vulnerabilities in sites, and updates often contain security patches and fixes that will continue to keep your site and data safe.
3. Change those passwords. There's no such thing as a fail-proof password policy, but changing passwords to website access and other sensitive data stored online can help prevent hacks and malware attacks much more effectively than you might think. Some suggestions here are to never use the same password more than once, opt for randomly generated passwords instead of ones you create on your own, and to try to increase the length of your passwords (at least 12 characters should be fine).
Strengthening the safety and security of your website can go a long way towards making prospective clients feel safe and sure when entering payment information, sharing contact details, or even just shopping around. Follow these simple steps to make sure your site is ready for this quarter and the rest of the year-- and when you need reliable internet service to accompany that newly secured site, look no further than us.