How to Optimize Your Website for Mobile

More people likely see your website from their mobile device than their computer. In fact, this has been the case for a few years now-- mobile browsing surpassed desktop browsing around 2015, and it hasn't looked back since.

So, what does this mean for your business?

Mobile optimization of your website involves making your website load time faster, your content easier to access, and your creative (the wording, font choices, and rhetoric you decide to use) super simple to consume.

There are a number of factors to consider when optimizing your site for mobile, and as mobile browsers and search platforms like Google become more and more intuitive, it's quite likely that you'll continue to have to tweak things to make sure the mobile experience is just right. However, the basics never change. Let's dive in!

Often the first key performance indicator for a mobile site's efficiency is its speed. Data shows that prospective customers (and really just web surfers in general) are less likely to continue on a site with load times that are greater than three seconds. That means that it's up to the webmaster to make sure the site loads quickly. To do this, consider downsizing the file size or amount of images on pages, reducing the number of processes the site has to take before loading (this includes minimizing javascript and HTML) and changing to a simpler and more lightweight theme that will put less strain on a mobile browser.

Another big performance indicator for a mobile site is its ease of use. Consider what would make it easier for a customer or potential client to shop, browse, and get in contact with you and your business. Should you add clear calls to action? How about a phone number so folks can easily dial in and request your service? When it comes to mobile, it pays to always make things as convenient as possible.

After you've optimized speed and added ease of use features, it's time to look at the aesthetic of your mobile site. Unlike a desktop or laptop, there's only a small amount of real estate on a mobile device like a phone or tablet. With this being said, it's important to pay attention to the size of fonts, the placement of buttons and images, and even where things like the menu are located.

These three steps are just the beginning, but they'll point you in the right direction to completely optimizing your site for mobile. Once that's done, you can be confident that prospective customers and clients will be able to find and navigate your site with ease, no matter what platform they're on!

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