No matter who you are or where you're from, chances are you're familiar with social media in some way, shape, or form. Whether it's Facebook, Twitter or Instagram, professionals are used to browsing social media feeds to keep up with what's going on in the world, their communities, and even their industries. Learning to leverage social media to keep your employees, shareholders, and clients in the loop can be a great way to edge out the competition. Quality communication and meaningful content humanize a brand, and are almost always appreciated by clients and employees alike. The best part about leveraging social media is that it's not hard to do. By following a few simple steps, you can create an effective social media footprint for your brand in no time!
Research the industry to determine the best platform
All social media platforms aren't created equal. Depending on your industry, certain potential clients may use LinkedIn, Twitter, Facebook, or other platforms to see news, updates, and more. Your products, services, and updates will fit best on the platform that your clients use most. Platforms like SEMRush, Ahrefs, and others are great tools to help figure out what platforms best suit your industry. Determine what kind of content you'd like to share-- be it updates, new product features, or thought leading content, and the best ways to do it on the ideal platform. Then, set a schedule for sharing!
Make sure your content adds value
While you may be a subject matter expert in your industry, it's important that your content is understandable and relatable. Unlike an editorial piece, social media only allows for short snippets of content, which means it needs to be attractive and appealing to a wide audience. Developing a content plan can be a great way to ensure you're staying fresh, promoting your brand (but not overselling), and providing great information and insights that potential clients can use and learn from.
Use social media regularly
While using social media may not be #1 on your list of things to do as a business, using it regularly can better align you with potential clients and customers. Again, a schedule is a great way to make sure you're posting regularly. Commenting and liking posts that relate to your brand or the products or concepts you offer can also be a great way to draw more attention to your brand, gain new followers, and even start conversations. You don't have to do a lot everyday, but making your social media presence known through consistency can be hugely rewarding in the long run.
As brands scramble to bounce back after a surreal first half of 2020, little things like social media presence can go a long way. Of course, for big things like fast, reliable, internet options, you can always turn to the team here at Spectrumlink!