Gone are the days when you had to spend years building up your small business’s credibility and then expect to get clients through referrals. Now you can social media to connect with clients from the day you launch and build your business at an exceptionally fast pace.
In that sense, for entrepreneurs, and small business owners, social media has democratized access to clients and customers the world over. Here are five ways in which you can utilize the power of social media to connect with clients and grow your business.
5 ways to utilize social media to grow your small business
1. Showcase your services
You don’t need to be present in the room with a prospective client to explain what you do. You can share your work through social media. Importantly, you can be specific about how you can solve the problems of your clients.
This makes your social media page a global showroom for clients to observe and analyze what you do.
2. Get leads
With a professional social media presence, it becomes easy for small businesses to get leads. But what makes it powerful is that you can use your social media strategy to get leads of high quality.
You can do so while reducing lead acquisition costs. Importantly, you can see what works and what doesn’t and then make the necessary changes to your social media strategy.
3. Build expertise
Clients want to be with businesses that are experts in their fields. Traditionally, it would’ve taken years for a small business to prove its expertise. But with an effective content strategy, you can build authority on your niche quickly through social media.
If you can frequently answer commonly asked questions about your industry, you’ll be slowly seen as an expert in that space. When you post consistently, you’re not getting mere ‘likes’ or ‘shares.’ You’re also building credibility to your business which will make it easier for clients to believe in you.
4. Market offers
Every business, no matter how small or big, has to market its products and services. At times, you may need to offer discounts or bundled services to interest clients. Earlier, you’d have had to take out newspaper ads or meet people directly to convey those. Not anymore.
With social media, you can offer time-bound discounts for your services to get new clients. You can run topical or seasonal campaigns and learn from their performance.
5. Build a brand
The biggest advantage of using social media is that it gives you an opportunity to build a brand. If you’re a small business owner, then the brand is you.
Your brand personality is a combination of your content, tone, voice, and how you engage with your audience. Through your posts, you can create a distinct brand identity that will differentiate you from others in your industry.
It doesn’t take any prior knowledge or technical know-how to effectively run a social media account for your small business. All you need is to be consistent, engaging, and add value to your followers.